Content Production Plan
Shoot Brief
Schedule before end of May 2026 · 1–2 days · Tabanan, Bali
Kebun Kakao — Tabanan Farm
Establishing the origin. The heartbeat of everything CAU makes.
- Golden hour wide shot — establishing the farm
- Cacao pods on tree — close up, multiple colors (red, yellow, green)
- Farmer's hands harvesting — slow motion if video
- Farmer portrait — candid editorial, warm light, no posing
- Fermentation box — freshly harvested cacao in process
- Aerial / drone wide — farm landscape (if available)
- Detail shots — soil, roots, leaves, texture
- Farmer name + face — documentary portrait for storytelling
Tone: Natural light only. Golden hour preferred (06.00–08.00 or 16.00–18.00). No artificial backgrounds. Warm, earthy, real.
Pabrik Baru — New Factory
The craft at scale. Pride in production. Operational end May 2026.
- Exterior establishing shot — clean, proud
- Couverture flowing from machine — hero moment
- Tempering process close-up
- Artisan hands at work — pouring, molding
- 1kg couverture block — product hero (overhead + side angle)
- Quality check moment — authentic
- Wide interior — modern clean factory
- Packaging line (if ready)
Tone: Warm industrial. Pride in craft. Not sterile or clinical — show the human element alongside the machine.
Product Hero Shots
The commerce layer. Clean, beautiful, export-ready imagery.
- 1kg Dark, Milk, White couverture — on natural surface (wood, stone, banana leaf)
- Chocolate melting / drizzle — liquid texture shot
- Broken bar — texture, cross-section close-up
- Retail bar range — styled flat lay
- Wholesale vs retail packaging — side by side comparison
Hero Video — 60–90 seconds
The brand film. From Bali's living earth, to the world's tables.
- Open: Sunrise over Tabanan farm. Silence. Birds.
- Farmer walks into frame — begins the day
- Hands harvest cacao pods — slow motion
- Cut to: fermentation → drying → transport
- Pabrik: machine starts, couverture flows
- Artisan hands — careful, intentional
- Product: 1kg block emerges, packaged
- Final frame: "From Bali's Living Earth, To Your Table."
- Logo + website
Output Formats Required
| Asset | Length / Count | Format |
|---|---|---|
| Hero Video | 60–90 seconds | Landscape 16:9 + Portrait crop 9:16 |
| Short Clips | 5 × 15-second cuts | Email + Social use |
| Still Photos | 30–40 editorial selects | Min 3000px, high-res export |
| Vertical Stories | 5–8 compositions | 1080 × 1920px |